What is a StoryDeck?
All communication is better with stories at their heart. Stories engage with emotions, turn strangers into friends, create memorable connections, share deep truths and give clarity to complex ideas.
No one ever denied the power of stories; in life, in education, in innovation, in business or in changing the world. But very few people truly understand why stories work or how to craft them.
StoryDecks' plotline is simple: StoryDecks purpose is to unleash the power of storytelling for small business owners and charities in London and Hertfordshire. To create a powerful storytelling toolbox for them to clarify, amplify, and share their core purpose, positioning, and messaging to their customers, teams, partners and potential investors.
“Sometime reality is too complex. Stories give it form.”
Jean Luc Godard
(Director, screenwriter, and film critic)
THE STORYDECKS FORMULA:
Solution: Your business story must be driven by the reader's needs: First work out the problem your story solves.
Trust: The essence of a powerful story is truth: So the stories you tell must be laced with evidence and aimed at the reader's heart.
Opportunity: Stories are not what what you say but what a reader hears: So always tell you reader what in it for them.
Roadmap: Readers want to believe in a happy ever after ending: Show them why this journey will be worth their while.
Yes: When a reader becomes part of your story you can close one page and start a new chapter together...